Roblox is making moves to circumvent the app store fees that have long plagued the company, and it’s doing so with an exciting new offer for its users. Roblox players who Buy Robux outside of app stores will now receive up to 25% more Robux, depending on the platform they use. This change, announced in a developer forum post last week, aims to incentivize users to buy Robux via gift cards, the web, or desktop computers, rather than through mobile or console app stores.
Typically, purchasing $9.99 worth of Robux through the usual mobile or app store channels would yield 800 Robux. But with this new deal, players who buy Robux through eligible platforms will receive a bonus, totaling 1,000 Robux instead. This new structure is designed to benefit users who opt to buy Robux through alternative methods, avoiding the commission fees that app stores typically charge.
For instance, a $10 Roblox gift card, which previously would have provided only 800 Robux, now rewards players with a full 1,000 Robux. Roblox has made it clear that this change is permanent, indicating that players will continue to enjoy this enhanced Robux value beyond the holiday season. Even players who redeemed gift cards before the announcement are eligible for the increased Robux amount, as long as they redeem the card through a computer or on the web.
This move is widely seen as a response to the significant cut that app stores and console stores take from in-app purchases. These fees, which can reach up to 30%, often drive companies to seek ways to encourage users to purchase directly from their platforms. Roblox is no exception, and it’s clear that the company aims to shift more transactions away from the app store environment by offering a better value to players who make purchases outside of it.
The new offer from Roblox isn’t limited to just Roblox Money, though. The company has also launched a new “Party” feature, designed to enhance social interactions within the game. This feature allows users to create groups, called “Parties,” where up to six people can join together in a single session. While the feature currently only supports text chat, voice chat functionality will be coming soon, further enhancing the multiplayer experience.
Roblox is clearly focusing on both financial and social aspects of its platform. By offering more ROB R for the same price, Roblox is boosting player satisfaction and incentivizing purchases on platforms that do not involve app store fees. As more companies consider similar tactics to mitigate app store commissions, Roblox is leading the way in finding innovative ways to keep both its players and its business thriving.